2016-12-16, 09:00 PM 
	
	
	
		I don't see this being worth the trouble since whatever method you use is the accuracy of the first guess.  Commercials here in Canada are almost always 30 seconds or 1 minute and breaks less than 8 minutes total so if you if you use splitting I see more keystrokes.   4 R R R R gets you to 8 you can go back 30 seconds at anytime.  Because of the integer nature of each commercial you likey won't have those extra 7.5 seconds that the binomial approach gives in fewer keys.
Martin
	
	
	
Martin
 Looking at some text books, they seem to agree it is a "binary search" or "half-interval search" which is much more descriptive.